National Domain Association

Hall of Records: Landmark Domain Sales

The National Domain Association documents landmark transactions that shaped industries and digital real estate. This living record preserves the history that has too often been lost to private deals and scattered announcements.

Early .com Era (1990s – 2000s)

DomainYearReported SaleNotes
Business.com1999$7.5MOne of the earliest high-profile domain sales; set industry precedent.
Sex.com2006$14MIconic transaction highlighting domains as serious digital assets.
Voice.com2019$30MSingle-word .com record sale; validated domain valuations at enterprise scale.

Modern Portfolio Era (2010 – Present)

Portfolio / DomainYearReported SaleNotes
Private Healthcare Domains (Bundle)2012$12M+Portfolio strategy emerged: bundled health-related .com/.org sales.
Insurance.com2010$35.6MHighest-value insurance-related domain; showed finance & compliance value.
Hotels.comEst. 2011$11M+Travel category-defining domain, became a global brand anchor.

Association-Curated Auctions

PortfolioYearValuation / BidsStatus
Insurance Domains Monopoly Auction2025$100M packageActive Auction
Healthcare & Clinical Trials Registry Lot2025$50M+ potentialPre-Auction Inquiries
Real Estate Network Domains2025$25M+ potentialPlanned Auction
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© National Domain Association — Hall of Records